The Masai are a Nilotic ethnic group inhabiting northern, central and southern Kenya and northern Tanzania. They are among the best known local populations internationally due to their residence near the many game parks of the African Great Lakes, and their distinctive customs and dress. The Maasai speak the Maa language a member of the Nilotic language family that is related to the Dinka, Kalenjin and Nuer languages. Except for some elders living in rural areas, most Maasai people speak the official languages of Kenya and Tanzania, Swahili and English. The Maasai population has been reported as numbering 1,189,522 in Kenya in the 2019 census, compared to 377,089 in the 1989 census.

The Tanzanian and Kenyan governments have instituted programs to encourage the Maasai to abandon their traditional semi-nomadic lifestyle, but the people have continued their age-old customs. Many Maasai tribes throughout Tanzania and Kenya welcome visits to their villages to experience their culture, traditions, and lifestyle, in return for a fee.

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